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The Offline Can

Client: Miller Lite

Role: Creative Strategist Lead - Meta

Leverage, for the first time in North America, Meta’s “Sideflix” technology to launch the Miller Lite’s limited edition “Offline Can”. The technology encouraged people to put their phones down to enjoy face-to-face time with friends at bars.

The incentive: a limited edition “Offline Can”.


Scan the QR code at the bar to access the Sideflix experience

Follow the instructions of the game to earn the Offline Can

Start the 30 min countdown


Invite friends to play via Messenger. The countdown gets synced among phones


When 30 min are over, the group of friends is rewarded with a free limited-editionOffline Can

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