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DIGITAL EXPERIENCE
The Offline Can
Client: Miller Lite
Role: Creative Strategist Lead - Meta
Leverage, for the first time in North America, Meta’s “Sideflix” technology to launch the Miller Lite’s limited edition “Offline Can”. The technology encouraged people to put their phones down to enjoy face-to-face time with friends at bars. The incentive: a limited edition “Offline Can”.
Workflow
Scan the QR code at the bar to access the Sideflix experience
Follow the instructions of the game to earn the Offline Can
Start the 30 min countdown
Invite friends to play via Messenger. The countdown gets synced among phones
When 30 min are over, the group of friends is rewarded with a free limited-editionOffline Can
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