Role: Creative Art Director
We created an Integrated National Campaign for Ford Motor Company to bring awareness to its new car line. By Design conveys more than just car design aesthetics; Ford aims to show how technology in cars helps make peoples’ lives easy, as well as how the vehicle makes them feel.
One Bead at a Time Billboards
We commissioned the Wixaritari tribe in Mexico. They are well-known for their unique and meticulous art: placing millions of beads together to make one image. Using more than 1 million beads, the tribe helped us develop our visual campaign.