Creative Director / Art director with over 15 years of experience conceptualizing and creating brand-led campaigns across media and platforms for high-profile brands in different business categories such as Auto, Sports, Entertainment, QSR, and Financial Services. Over the course of my career, I’ve been working as a Creative Art Director, responsible for bringing ideas to life through innovation, design, art direction production, strategy and overseeing teams of art directors, designers and vendors to ensure the creative execution delivers against the brand's vision.
Since 2019, I've been working as a Creative Director at Meta’s Creative Shop, partnering with cross-functional teams, clients, and agencies to deliver best-in-class work in the platform and exploring creative possibilities across emerging spaces such as AR and VR.
After office hours, I run @filtrumhome; an e-commerce store offering a curated collection of decor products for the home. At Filtrum Home, I bring all my skills to play, from creating mobile-first creative content to running media strategies and ecosystems in different social media platforms. So far, the brand has raised +37K followers on Instagram and has been featured in several well-known publications including Cosmopolitan, Washington Post, Better Homes & Gardens, and Apartment Therapy.
I’m passionate about creativity, technology, data, team building and collaboration.
Creative Direction I Digital Advertising I Conceptual Creative Thinking I Art Direction Cross-Functional Team Oriented I Multicultural Creative experience
Creative Director - Financial Services Vertical / 2022 - Present
Creative Director - Sports Retail & Restaurants Vertical / 2019 - 2022
Associate Creative Director / 2017 - 2019 / Miami
Clients: beIN Sports, Wendy's,
Senior Art Director / 2013 - 2017 / Miami
Clients: Ford Motor Company, Lincoln Motor Company.
Senior Art Director / 2009 - 2013 / Chicago
Art Director / 2007 - 2009 / Colombia
Clients: DirecTV, Allstate, Kellogg's.
English and Spanish